CLIENT

Product Designer, UX & UI

PROJECT TYPE

Case Study

NOW SHOWING: THE ROKU HOME EXPERIENCE

An augmented reality advertising experience built to showcase the Roku TV streaming platform and boost engagement with Roku owned properties.

THE PROBLEM

Roku is a smart television streaming platform that drives over 14 billion hours of content streaming annually. As of 2018, over half of all Roku hours streamed are on non-owned channels - Netflix and Youtube alone making up 1/3 of these hours. Beyond hardware sales, Roku profits through advertising on its owned Roku TV channel, but has since seen decline in ad revenue as result of non-owned channel popularity.

Roku's CEO, Anthony Wood, claims its hardware and lineup of popular streaming channels to be the driver for "foot-in-the-door" future investment, providing the company opportunity to capitalize on its advertising platform and drive advertising dollars in the future. Because of this, Roku offers deep discount of up to 15% off product lines.

HOW MIGHT WE

How might we increase streaming hours for the Roku TV channel so to maximize Roku's advertising revenue?

Research details that products and experiences are 86% more memorable when sampled by consumers - product sampling tied to a memorable sensory experience driving conversion at 3 times likelihood as viewing product images.

In the vast digital economy, virtual reality offers outstanding opportunity to drive memorable, relationship building experiences between products, brands, and people - granting the ability to sample any product at the discretion of the user and build that positive association toward conversion.

Alibaba leverages augmented reality to let users shop at malls around the world. Users can discover products, details, and prices, as well as completely check out through the platform.

IKEA leverages augmented reality to let users sample furniture in their own household. Users can interact with different IKEA furniture all the way up to purchase.

Kabaq leverages augmented reality to let users view menu items before ordering at a restaurant. Users can interact with the menu item right on their plate, all the way up to their order. 

Leveraging augmented reality technology, create an advertising experience that allows prospective television buyers to experience the value of Roku products and The Roku Channel in their own homes. 

Users will be able to explore Roku televisions in their own homes - interacting with and understanding product specs including size, image quality, brands, and price to find the product best for them.

VISUALIZE ROKU CHANNELS

Users will be able to preview The Roku Channel's large selection of free movies and interact to get deep discount. Users can also preview Roku's variety of streaming channels - including popular selections with watchable trailers to excite the experience. 

Users will be able to purchase their favorite television directly in the experience, and launch back into the experience at any time by saving the experience for later.

MAPPING THE USER FLOW

After conception of the Roku Home Experience, I mapped the necessary flow a person would take in using the advertisement. In this, I cross-compared necessary products in exploring Roku products online and parameters necessary to define in shopping for a television. 

SKETCHES

In my sketching process, I considered different user interactions necessary in interacting with augmented reality, as well as native human motions and intuitive functions used to sell products over a digital interface. 

HIGH FIDELITY DESIGNS

SCAN YOUR LIVINGROOM

Appoint an empty wall perfect to place your Roku TV on. After scanning, edit the size of your new television. 

INTERACT FOR DEEP DISCOUNT

FIND YOUR PERFECT ROKU TV

Explore Roku TVs with the specs you want. Learn about different TVs that meet your needs, and see your perfect TV on the wall to get a better look.

SAVE THE EXPERIENCE FOR LATER

Save and jump back into the Roku Home Experience anytime by sending it to yourself by text. Your perfect Roku TV will be ready for you when you come back.

WHY THIS WORKS