National Park Service
Product Designer, UX & UI
NOW SHOWING: THE ROKU HOME EXPERIENCE
An augmented reality advertising experience built to showcase the Roku TV streaming platform and boost engagement with Roku owned properties.
Research details that products and experiences are 86% more memorable when sampled by consumers - product sampling tied to a memorable sensory experience driving conversion at 3 times likelihood as viewing product images.
In the vast digital economy, virtual reality offers outstanding opportunity to drive memorable, relationship building experiences between products, brands, and people - granting the ability to sample any product at the discretion of the user and build that positive association toward conversion.
Alibaba leverages augmented reality to let users shop at malls around the world. Users can discover products, details, and prices, as well as completely check out through the platform.
IKEA leverages augmented reality to let users sample furniture in their own household. Users can interact with different IKEA furniture all the way up to purchase.
Kabaq leverages augmented reality to let users view menu items before ordering at a restaurant. Users can interact with the menu item right on their plate, all the way up to their order.
Users will be able to explore Roku televisions in their own homes - interacting with and understanding product specs including size, image quality, brands, and price to find the product best for them.
Users will be able to preview The Roku Channel's large selection of free movies and interact to get deep discount. Users can also preview Roku's variety of streaming channels - including popular selections with watchable trailers to excite the experience.
Users will be able to purchase their favorite television directly in the experience, and launch back into the experience at any time by saving the experience for later.
After conception of the Roku Home Experience, I mapped the necessary flow a person would take in using the advertisement. In this, I cross-compared necessary products in exploring Roku products online and parameters necessary to define in shopping for a television.
In my sketching process, I considered different user interactions necessary in interacting with augmented reality, as well as native human motions and intuitive functions used to sell products over a digital interface.
SCAN YOUR LIVINGROOM
Appoint an empty wall perfect to place your Roku TV on. After scanning, edit the size of your new television.
Check out popular streaming channels that make Roku's smart connectivity so useful. Browse the list of free movie selections from The Roku Channel, selecting your favorites to get 15% off your TV.
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Explore Roku TVs with the specs you want. Learn about different TVs that meet your needs, and see your perfect TV on the wall to get a better look.
Save and jump back into the Roku Home Experience anytime by sending it to yourself by text. Your perfect Roku TV will be ready for you when you come back.
WANT TO GET IN TOUCH?
WANT TO GET IN TOUCH?